EYE DONATION MONTH BRANDING

Studio: GRAPHEK

Eye Donation Month in November is an awareness month that prompts citizens to consider becoming eye tissue and organ donors.

The Eye Bank Association of America (EBAA) struggled with gaining visibility in campaigns like the Donate Life campaign that used testimonials from life-saving transplant procedures, making eye tissue donation seem not as important. In order to portray just how life changing eye tissue transplants can be they created their own Eye Donation Month to educate the process of eye tissue donation, create awareness, and publicize the importance of all individuals involved in the eye tissue donation process.

The Eye Donation Month campaign focuses on bringing bright and cheerful campaign colors by using color blocking and textures to highlight people involved in the donation process and key messages.

All collaterals were designed in collaboration with GRAPHEK Inc. and marketing materials were conceived by Gavilan and Associates.